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Office Space: Go-To Fitness Apparel Brand Phat Buddha Takes Us Behind the Seams


Phat Buddha, the mega fitness brand started by entrepreneur Alissa Benishai, is quickly becoming one of the most sought after niche apparel brands. Now carried by more than 1,000 retailers worldwide, including Bloomingdale's, Phat Buddha is also stocked at a slew of the world's most prestigious spas including the ones at The Ritz-Carlton, The Standard Hotels and The Four Seasons. But that's not all — Benishai is also the mastermind behind the apparel seen at some of the most popular fitness studios as she's designed and manufactured branded apparel for Barry's Bootcamp, Tracy Anderson, Flywheel and countless others.

We stopped by the Upper West Side Phat Buddha headquarters to find out more about the fast-growing, high-end fitness brand.