News & Runway


While I was hoping that Alexa Chung would replace Emma Watson as the face of Burberry, no such luck.

In fact, joining Watson for the Spring 2010 ad campaign is her brother, 17-year-old Alex Watson. Burberry creative director Christopher Bailey met Alex through Emma, and decided to cast him alongside his sister (he has since been signed to Emma’s agency, Storm), because of their energy and chemistry with one another. Along with the Watson siblings, musicians George Craig and Matt Gilmour, the son of Pink Floyd’s David Gilmour, and Max Hurd, a grandson of Douglas Hurd, Britain’s foreign secretary under British Prime Ministers Margaret Thatcher, and John Major also appear in the ads which were shot by Mario Testino. Anyone else find these somewhat odd choices?

The images feature looks from Burberry Prorsum, London, and Brit.  All of the ad shots are now available on Burberry’s Facebook page. Many of them strike me as somewhat creepy and overly-Photoshoped to the point of being robotic. That said, we’ll be able to check-out the images in print when they hit magazines at the end of January in the February issues of, among others, Vanity Fair, Vogue, and W.

Aside from Burberry, images are trickling in of other campaigns, including the Celine ones which feature headless models and the Prada campaign which features Rasa Zukauskaite (she appears headless as well). Anyone who saw the exhibit at the Met “Model as Muse” likely remembers the end of the exhibit where a bunch of headless mannequins were set up to represent where models stand today; I took this as a statement that we no longer have supermodels, but rather a slew of models that for the most part are rather indistinguishable from one another – do Prada and Celine agree?

Images courtesy of the Fashion Spot forums.