News & Runway

A Colourful Runway for Myer’s Spring 2014 Fashion Launch

Myer really upped the ante for its Spring 2014 fashion launch, turning the runway into some sort of New Year’s Eve special with metallic firework-esque ceiling hangings. It didn’t stop there, with most models rocking colour hair and body glitter as they strutted down the catwalk at Sydney’s Carriageworks. We weren’t bringing in the new year, but it was definitely one heck of a celebration for the department store.

When the show kicked off with the face of Myer, Jennifer Hawkins, donning a coral, white and purple Alex Perry number with white sneaker-style heels, suddenly all the bells and whistles of the runway made sense. We were in for an extremely colourful, young and playful collection.

Jennifer Hawkins Alex Perry Myer Spring Summer 2014

Photo: Don Arnold/ WireImage

Yeojin Bae carried on the theme in bright spring colours, with the eye-catching collection showcased already available for pre-sale. Seafolly also freshened it up with bold graphics and cool-girl mirrored sunglasses, plus we think the cropped rashie could definitely by a swimwear essential this summer.

Seafolly Myer Spring Summer 2014

Photo: Don Arnold/ WireImage

By Johnny was turning audience heads left, right and centre with its neoprene gelato-coloured designs. Whether it was muted greys and icy blues or stronger pinks contrasted with crisp white, the dramatic thigh splits and fresh take on the peplum made this designer a highlight of the night.

By Johnny Myer Spring Summer 2014

Photo: Brendon Thorne/ Getty

Fleur Wood toned it down with dreamy holiday pieces of florals and feminine tie-dyes, and model Nicole Trunfio was able to escape the coloured hair as she walked exclusively in the boho-luxe pieces of Little Joe Woman

Little Joe Woman Spring Summer 2014 Nicole Trunfio

Photo: Brendon Thorne/ Getty

Sass & Bide, which is now in the hands of the department store, relied heavily on blacks and whites, mixing up the monochromatic colour palette with contrasting checks and stripes and hits of gold.

Sass and Bide Myer Spring Summer 2014

Photo: Brendon Thorne/ Getty

While the men unfortunately kept pretty covered up throughout the show, showcasing labels like M.J. Bale, Politix and Brent Wilson, the finale saw an all-white, semi-topless showcase with flags in tow.

Jennifer Hawkins finale Spring Summer 2014

Photo: Brendon Thorne/ Getty

See some of our favourite looks from start to finish in the gallery below, including that sparkly, zebra striped Balmain dress.

 Images: Brendon Thorne/ Getty