When Kanye West tweeted in 2016 that no partnership between his sister-in-law Kylie Jenner and activewear brand Puma would ever exist, his rant fell on deaf ears. Kylie went on to star in multiple campaigns for Puma and collaborated with the brand on her own collection.
But today is a new day. The 21-year-old makeup mogul announced on Tuesday that her loyalties now lie with Adidas, the brand West has been affiliated with since 2015. With a pair of Adidas Falcon trainers on, Jenner wrote in an Instagram story, “So excited to announce that I am officially an Adidas ambassador.”
It was also announced that she will be the face of the Adidas Falcon campaign. “As a life-long fan of the brand, Kylie embodies the bold spirit of Falcon and we are pleased to announce her as the face of the campaign,” the statement says.
According to Vogue, the sneakers will be a contemporary version of the 1997 Originals Falcon Dorf runners and will come in a grey, pink, black and blue colorway. The campaign is set to be launched on September 6 in Adidas Originals stores across the GCC and online at Adidas.com.