Moschino is one of the reasons I wanted to get into fashion. Growing up in Manhattan, I would wait every morning for the M2 bus to take me up Madison Avenue to my school, and my bus stop just happened to be right in front of what is now La Perla, but was once the flagship New York City Moschino store. Every month the multi-level boutique would switch their windows, and I remember being mesmerized by all the statement clothing and unparalleled originality of their window dressers.
In light of their new hotel, in the Italian fashion capital’s Viale Monte Grappa, Moschino had Pixie Lott perfom, while Asia Argento (who happens to be married to my best friend’s brother…check-out The Fashion Spot’s Twitter to stay up-to-date on any gossip), DJ’d the Rosella Jardini-designed show. The models walked out holding one fabulous shopping bag, purse, or suitcase after another to mimic “the different women who come out of the hotel.” Among the most memorable, a shopping bag with the word “Full” emblazoned on it.
Images courtesy of the Fashion Spot forums.
