BANANNA REPUBLIC’S ‘LIVE IN CHINO’ DEMORALIZING AD CAMPAIGN

If you’re anything like me, the words ‘khakis’ or ‘chinos’ conjure up images of corporate America’s concept of office appropriate casual wear.  A world where, regardless of sex, employees are supposed to greet the news that they are allowed to celebrate the end of the work week by wearing khakis and polo shirts with the level of enthusiasm usually reserved for revivalist meetings and Barneys Warehouse sales.

Which makes the tagline for Banana Republic’s latest ad campaign, “Live in Chino.  7 days a week.” seem like a thinly veiled threat.

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