News & Runway


While most of the major fashion press went home for a well-deserved break after a long and tiring fashion month, some die-hard fans and reviewers made the trip over to Tokyo to see what the Japanese designers had in store for F/W 2010.

Japanese Fashion Week is celebrated for showing everything from traditional eveningwear to extreme avant-garde fashion, and this week was no exception. With inspirations ranging from 1970’s disco to Charlie Chaplin, Tokyo designers departed from the overwhelming trends of the big four fashion weeks and went decidedly in a different direction.


Hideaki Sakaguchi for The Dress & Co and Sara Arai for Araisara featured modern pantsuits and flirty dresses, whereas the team behind Matohu brought a sleek and contemporary twist to traditional Japanese silhouettes and themes. Kimono designer Jotaro Saito paired modern prints and textiles with traditional techniques, and newcomer Ayumi Sufu took a cue from the 80’s references of last season, and showed a collection of body-con dresses and leggings for her label, Jazzkatze.


In other news coming out of Tokyo, model Ai Tominaga announced that this fashion week would be her last as a runway model, and Irina Lazareanu is expanding into design, working on her first collection for the Japanese department store, Seibu. Jeremy Scott also held court in the Toyko Adidas flagship store to promote the third season of his now highly coveted collaboration with the sportswear brand, rounding out a truly international feel to this week’s showings.

Images courtesy of the Fashion Spot forums.