News & Runway

Jennifer Lopez Is Coach’s Newest Global Ambassador

 

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Get ready to be swept away. #JLo is the new face of Coach. More to come in 2020 #CoachxJLo #CoachNY : @benjaminrosser

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Jennifer Lopez has had a pretty busy 2019. From her epic turn on the Versace catwalk to receiving the CFDA Fashion Awards icon honor to starring in the film Hustlers and possibly earning an Oscar nomination, J.Lo has been on fire. And it looks like 2020 will be just as monumental since the multi-hyphenate was just named Coach’s latest global ambassador.

Starting in Spring 2020, Jennifer will appear in the luxury label’s campaigns. The casting makes total sense since the brand is no stranger to celeb ambassadors — Michael B. Jordan, Selena Gomez and Yara Shahidi have all used their star power to promote the fashion house. (Selena even designed clothes and bags for the brand.)

So why add Jennifer to such a distinguished list? “Jennifer is so authentic. She’s determined and she’s an original who has followed her own path to do things her own way — she embodies the attitude of Coach,” Coach Creative Director Stuart Vevers declared on Instagram.

We wonder if Jennifer will sneak in a Coach look for her halftime performance at the Super Bowl.