Propel Your Look from Bleak to Chic with One Simple Handbag Hold: The Sling

We’ve all seen it: arms bent, fists clenched, oversized designer handbag draped effortlessly in the crook of the elbow. What The Hunch’ did for the modeling industry‘The Sling’ is doing for the elegant art of handbag-holding.

Carrying a bag by the handles? Soccer Mom. Simply flung over one shoulder? Snooze! From purse to pouch, tote to satchel, it doesn’t matter — The Sling is clearly the chicest way to carry one’s carryall. Just ask Mary-Kate and Ashley Olsen. The bite-size bohemian goddesses have practically perfected The Sling, with an almost fascinating amount of ease.

Ashley and Mary-Kate Olsen

Mary-Kate Olsen


In addition to being overtly feminine and ferociously chic, The Sling also generously frees one’s hands; conveniently providing a number of unforeseen benefits. Texting; sexting; clutching one’s Venti; walking one’s teacup Chihuahua, etc…

Rachel Zoe and Olivia Palermo are big fans of The Sling. Victoria Beckham? The girl’s sculpted arms are practically perma-Slung. From Nicole Richie to Nicole Kidman, Lindsay Lohan to Models Off-Duty, fashion’s frailest finest are all flinging The Sling — and for good reason. It’s the most effective armor against pesky paparazzi and the quickest way to go from bleak to chic.

So come on ladies, grab that leather Prada fringed bag and Sling it! Your girlfriends and chiropractor will sing your praises.