BERLIN FASHION WEEK S/S 2010

While most of the buzz is around the upcoming Couture Week in Paris, we must not forget Fashion Week Berlin.  This will take place from July 1 – July 4 at Bebelplatz, in the historic heart of the city. Mercedes-Benz Fashion Week Berlin has grown significantly since premiering in July 2007.

The list is not finalized, but so far the following designers are confirmed: Anja Gockel, Black Coffee, BOSS Orange, CUSTO Barcelona, EASTPAK, ESCADA, GANT, GREENshowroom, Guido Maria Kretschmer, Kilian Kerner, Kunsthochschule Weißensee, LAC ET MEL, Lala Berlin, Lena Hoschek, Michalsky, Michael Sontag, Mongrels in Common, Pablo Ramirez, Patrick Mohr, Penkov, René Lezard, Sabrina Dehoff, Scherer González, SCHUMACHER, Smeilinener, Starstyling, Strenesse Blue, and University of Fine Arts Berlin.

 
 
– Model bookings: approximately 650
 
– Number of volunteers: 150
 
– Number of hangers: 1200
 
– Building size including outside areas: 5000 sqm
 
– Size of carpet laid out in the structure: 2500 sqm
 
– The lobby will be equipped with more than 100 spotlights
 
– More than 6km of cable will be used
 
–  On main days during construction there will be 150 people working onsite simultaneously
 
–  VÖSLAUER will provide more than 22,000 bottles of mineral water, Biolimo and Balance
 
– 7,000 pouches of ANGEL Natural Energy Drink will be given to the visitors by ANGEL DRINK GmbH
 
–  BREE will produce 1,800 goodie bags for our guests
 
–  Outdoor furniture expert DEDON will furnish the lobby with the collections SLIM LINE and Special Edition D.D.C. (70,740m of DEDON fibre have been used for these pieces)
 
– Mercedes-Benz Car Service will shuttle about 3500 people and will cover a distance of more than 30,000 kilometres

 

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