Like It or Not, Scrunchies Are Back

scrunchies landscape

Make like Fearne Cotton and use the scrunchie to upgrade a messy updo. Image: Richfoto/

Every updo you do feeling a little blah? The usual hair accessories (bun sock, barrettes, headbands) got you down? Why not look to the past for a little inspiration? Enter the scrunchie. We didn’t think we’d see the day either, but this humble little accessory is weaseling its way back into the limelight. We could have chalked it up to a weird street style thing (as it’s been seen both dressed slightly up and dressed down, on It Brit Fearne Cotton) but when designers like Marc Jacobs and Missoni get in on the game, we think it’s a bona fide trend. Add this to a high pony for a retro look, or add it to a messy bun for something a little more fresh. Ahead, 10 amazing picks that will have you rethinking the possibilities of the divisive scrunchie. Onward!