New Online Store GRANA is a Basics Wonderland


Photo: Grana

A new online store has just launched, and it’s basics heaven. If you appreciate a good staple piece which will work in seamlessly among your existing wardrobe favourites, you’ll absolutely absolutely love GRANA.

It’s all about timeless essentials in the best possible fabrics, boasting Peruvian pima T-shirts and Huzhou silk blouses in a range of colours like power pink, mint, teal green and chambray blue.


Photo: GRANA

You’ll also be pleased to know that shopping at GRANA won’t hurt your savings. T-shirts are a ridiculously affordable $14, and long-sleeve button-up blouses are all $52.

The start-up has tapped Geneva Vanderzeil of famed fashion blog A Pair and A Spare, to front the brand and show customers how to make your basics look anything but, well, basic.

The store is now open for business, and you can shop the launch collection here.