The Color That Looks Good on Everyone This Season, According to Your Subconscious

Pantone might be calling 2018 the year of Ultra Violet, but one color trend that will never fail us is the most powerful hue on the spectrum: red. Studies show that both women and men are more attracted to people wearing red. The vibrant, bold color is a showstopper, and subconsciouses everywhere know it.

Red doesn’t need to be the color of the year, because it’s appropriate year round. A bold red lip brings to mind summer days just as much as a bright red coat in a sea of black puts you in a festive mood.

Here, the best red pieces to embolden your fashion color palette (and it doesn’t hurt that the crimson color is fail-proof for upcoming holiday parties).

[ Next: A Lively Palette Dominates Pantone’s Color Trend Report for Spring 2019 ]