With Instagram test-driving a checkout function that lets you buy directly with just a click, shopping is about to get a whole lot easier. Which is good news for lesser-known brands that rely on the social media platform along with its roster of influencers to market their wares. While these up-and-coming brands still have websites for consumers to shop, they rely on Instagram to get the word out.
From a brand built around a single, but totally cool, midi skirt that took Instagram by storm to ones that have already amassed a decent celeb following (Bella Hadid, Rosie Huntington-Whiteley, Lady Gaga, etc.), these hidden gems are poised to break out in 2019. And whether your vice is street style-worthy dresses, statement jewelry, artsy bags or 90s-era footwear, there’s something to add to your feed ASAP.
Get a jump on everyone else by checking out the slideshow above for 16 Instagram-famous fashion brands that are about to be virtually everywhere.