7 Purple Shampoos Every Blonde Needs to Own

There’s nothing that points to bottled blonde like an orange, brassy color. It’s a common occurrence — blond color oxidizes, turns a cartoonish yellow hue and incites instant panic.

Thankfully, a good purple shampoo can offer a quick fix. Emphasis on “good.” A high-quality purple shampoo neutralizes brassiness and softens hair texture, resulting in a cool, bright, natural-looking blond. However, some purple shampoos just don’t do the trick. The seven products recommended here are tried, tested and consumer approved. Discover the best purple shampoo for all your blond hair needs.