Somewhat like Cara Delevingne (though not quite at the same mega level), the beautiful Brit Edie Campbell is having her modeling moment. She’s advertised Burberry alongside Romeo Beckham. She appeared in Hedi Slimane’s first campaign for Saint Laurent Paris. And now, she’s starring in Lanvin’s Steven Meisel–lensed Fall 2013 campaign.
Though the collection leaves much to be desired (it made its way onto our Miss list when it walked the Paris runway), Edie delivers when it comes to the campaign.
“Say what you want, but I love it. Carry on Ms. Campbell,” niknak remarked.
“OMG, Edie has multiple personality disorder and it's super chic!!!” GERGIN exclaimed, zeroing in on the multiple looks and adapted personas in the images.
Melancholybaby posted, “I don't get the hate towards Cara and Edie (is it because they weren't discovered on some godforsaken farm in the Soviet Union?), but they have been delivering great work and gaining a lot of fans in the industry along the way. Edie worked perfectly for Jil Sander and surprisingly she works great for Lanvin… like a Parisian, 80s version of an English country girl.”
Despite Edie’s modeling prowess, dislike for the collection detracted from the campaign's effectiveness. “It was obvious they needed theatrics in their campaign to make that awful collection work, but I’m still too distracted by those ghastly accessories to have any opinion about this campaign. Meh, I guess. Good for her,” Vitamine W commented.
HeatherAnne was on the same page. “Almost forgot how wretched the collection was,” she wrote. “Edie actually works the concept and beauty looks well, but the styling and the clothes themselves…” No words necessary.
If Edie can kind of sell us all (or at least distract us for a second) from a collection that we pretty much hated and continue to dislike, then surely she’s got something special, right?