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Adriana Lima for Versace x Riachuelo Ad Campaign (Forum Buzz)

She’s currently on the cover of this month’s issue of Vogue Paris and now Adriana Lima is the face of Versace’s collaboration with Riachuelo. Adriana was photographed by Mert Alas and Marcus Piggott for the campaign, which has caught the attention of our forum members. The brunette bombshell is the perfect model for the job, posing in the studio against an array of brightly colored backdrops wearing the new collection designed exclusively by Donatella Versace for the Brazilian department store.

Ad Campaign Versace x Riachuelo Adriana Lima Mert & Marcus

IMAGE: BELLAZON.COM VIA TFS FORUMS

Forum members are ecstatic with the results. “Adriana looks gorgeous as expected! Not sure how I feel about how they faded her out while amping up the colors in the background though. She herself definitely looks good…makes me wonder why she never had a Versace campaign in the early 2000s,” commented orchidee.

“Lovely campaign. Seems like Adriana is having a moment,” shared fashionlover2001.

Nepenthes was also feeling the pairing of Adriana and Versace: “Adriana is so, so perfect for Versace that it’s really strange that this is her first campaign for the brand. She looks gorgeous of course and I hope we see her in campaigns for the main line soon!”

Also sharing the same sentiments was Benn98, who echoed, “Oh wow, this is perfect. She’s perfect for Versace. That brash confidence with the killer curves and flashy clothes all works well.”

Forum member lightblue simply said, “This is pure perfection.”

“Adriana is Versace in the flesh!” complimented an enthusiastic khyrk.

Check out the thread for more campaign images and join the discussion here.