Last month we watched P'trique from "Sh*t Fashion Girls Say" spill the beans about Charlotte Free's new contract with Maybelline. The clip was a pitch-perfect example of how advertisers can create effective campaigns for new media, but it was still, all-in-all, just a supplement to a forthcoming TV spot.
Free's Maybelline commercial popped up online today, and I think she does a good job. Some of the model's previous commercial work (like her Forever 21 campaign) has seemed flat, but this time she left her pretensions and alt-y persona at the door, transforming into the quintessential teen California girl. She's so relatable it makes me want to wash my brain out with soap. brb