
Maybelline Is Launching an Athleisure Makeup Collab With Puma
Everyone's athleisure obsession continues.
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Gigi Hadid Comes to Toronto for Maybelline’s 100th Anniversary
In-demand model Gigi Hadid recently visited Toronto for Maybelline's 100th anniversary celebration.
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Model Gigi Hadid Named New Face of Maybelline
Model Gigi Hadid has been named the face of cosmetics giant Maybelline.
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Easy, Breezy Beauty at Nanette Lepore Spring 2015
Long lashes, silvery liner and a messy top knot.
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Maybelline New York Dares to Go Nude With Jourdan Dunn, Devon Aoki and Staz Lindes
To celebrate its new NUDES palette, Maybelline asks three top models why they love going nude.
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New Beauty Launches to Get Excited About
We sort through hundreds of new beauty launches to find the best products to hit counters this spring and summer.
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Backstage Beauty: How to Recreate Every Toronto Fashion Week Look Fall 2014
From Mikhael Kale's spider eyes to the iconic Narces lip, here's how to recreate every single beauty look from Toronto Fashion Week F/W 2014.
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Guess Who’s On the Cover of the Vogue Paris ‘Top Models’ Special Issue?
Surprise surprise surprise.
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Top Trends from Toronto Fashion Week Spring 2014
Snowbird style and fresh faces were abound at Toronto Fashion Week Spring/Summer 2014 as we highlight the major runway trends...
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Maybelline is Ruining Freja Beha Erichsen
Back in September we learned that high fashion favorite Freja Beha Erichsen had finally reached the pot of gold at the end of the modeling career rainbow* — a beauty contract with a major cosmetics company. The Danish model joined peers Charlotte Free, Christy Turlington, Erin Wasson, Shu Pei, and more as one of Maybelline's […]
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Maybelline Canada’s Grace Lee on Toronto Fashion Week Faces
Now that Toronto's World MasterCard Fashion Week Spring 2013 is over, I'm sure many of you are wondering how to recreate all those flawless runway faces at home. While hanging out backstage and trying to keep out of harm's way, I caught up with Maybelline New York Canada's lead makeup artist, Grace Lee, tasked with creating the freshest looks […]
Read moreWatch Charlotte Free’s Maybelline Ad [VIDEO]
Last month we watched P'trique from "Sh*t Fashion Girls Say" spill the beans about Charlotte Free's new contract with Maybelline. The clip was a pitch-perfect example of how advertisers can create effective campaigns for new media, but it was still, all-in-all, just a supplement to a forthcoming TV spot. Free's Maybelline commercial popped up online […]
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Charlotte Free Signs with Maybelline and P’Trique Spills the Beans [VIDEO]
My favorite model Charlotte Free has signed on to be the new face of Maybelline. This would be big news of its own accord, because Free's punky personality and quasi-provocative aesthetic make her a suprising choice for the beauty brand, which favors more conventionally pretty spokesmodels. It's hard to imagine Maybelline's famous slogan, "Maybe she […]
Read moreJulia Roberts and Christy Turlington Beauty Ads Banned in the UK
Two ads starring Julia Roberts and Christy Turlington, respectively, from the L'Oreal Group have been banned in the UK after complaints that the images were too heavily Photoshopped. Apart from concern that the overly-airbrushed ads were "misleading" about the effectiveness of the promoted products, British politician, Jo Swinson, condemned the ads for fostering a "false […]
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