Maybelline Is Launching an Athleisure Makeup Collab With Puma

Maybelline is giving a whole new meaning to “makeup game strong” with its unlikely collaboration with sports brand Puma. The collaboration was revealed through an Instagram video series featuring supermodel Adriana Lima decked out in Puma activewear and fierce metallic eyeshadow. 

The high-performance makeup collection taps into the obsession with athleisure by fusing beauty, fashion and sport. The products feature long-wear technology, including a smudge-proof mascara, long-wear lip color and more. Everything comes in on-the-go packaging, perfect for post-workout touch-ups.

The five limited-edition products in the Maybelline x Puma collection will be available globally by February 8.

Maybelline x Puma Collection

Maybelline x Puma Collection; Image: Courtesy