If you thought Hanne Gaby Odiele would be ranked higher than #34 on models.com, it’s probably because she has a face you can’t stop looking at and a mind-altering wardrobe and legs that are out of proportion to her body in the best way possible. Hence why she’s covered all the coolest magazines and walked for designers including Valentino, Saint Laurent Paris, Balenciaga, Versace and Prada.
So props to the people behind forward-thinking Australian retail platform Jasu, who have tapped the Belgian superstar to front their AW2013 campaign. Hanne Gaby was in town to take over Mercedes-Benz Fashion Week Australia in April, which probably made things easier, but it’s testament to the pulling power of this relative newbie in the online retail game.
In the campaign, Hanne Gaby wears bits and pieces from all the top dogs of Australian fashion. Girl looks good in everything, but in elegantly futuristic separates by Ellery, Romance Was Born and Dion Lee she kind of really is the new frontier of fashion. And since Jasu exists on the Internet, you can too — if it’s not currently the wrong side of pay week.
Images: EVH PR