Since launching in 2012, Allure Russia has consistently attracted some of the modeling industry's top talent (Natashy Poly, Alessandra Ambrosio, Anne V., Vlada Roslyakova, Crystal Renn) for its distinctive, bold covers.
This November, the beauty publication continues its winning streak with Toni Garrn, who poses as a makeup addict — a slave to her lipstick, she smokes it like a cigarette. The styling and beauty concept are clever and well-executed (kudos to photographer Paolo Kudacki, stylist Anya Ziourova, hair stylist David von Cannon and makeup artist Lisa Houghton). The image highlights the 21-year-old German model's versatility as a canvas for makeup, but raises questions about her actual modeling skills.
Garrn also appeared on the cover of Numero China this month (below). The images are polar opposites in terms of styling — Numero China's is a black & white wide-view photo with an ethereal, wispy mood; Allure Russia's cover uses tight framing and bright, highly saturated colors to produce a glamourous, slightly retro effect. But the difference between the two photographs lies entirely in the styling and photography: Garrn's heavy-lidded, open-mouthed expression is nearly identical in each shot.