Fashion can be many things. It can be a new image, a boost of confidence, a protective shell or a shopping experience. Fashion can be Fashioncan.com, a new online boutique that specializes in the development and management of emerging fashion designers. You see what I did there?
Featuring womenswear and jewellery from designers in Vancouver, Calgary, Toronto and Montreal, the shopping hub brings brands with a strong retail presence to the online shopper, compiling all the best of our local designers online.
“The brand names may be familiar to boutique shoppers, but it was my goal to give the labels a wider audience by getting them online,” says Fashioncan owner Leigh Thompson, a Toronto-based innovator who first dabbled in e-commerce through her former online store, Paper-Doll, in 1998. Now she shares her knowledge by developing and managing online boutiques for independent Canadian fashion designers. This includes the online stores for all of her trendsetting designer clients as well as the Fashioncan Shops page. “I’ve been working with Canadian fashion designers for over 15 years so I know the talent that exists from coast to coast.”
Pictured Right to Left: Birds of North America, Rachel Sin, Oyuna, Valerie Dumaine
For the Fall 2014 season, Fashioncan is showcasing Canadian-designed seasonal trend pieces and collections from Allison Wonderland, Pillar, Birds of North America, Broken Doll Clothing, Dagg & Stacey, Jennifer Glasgow, Laborde Designs, Mia Melon, Oyuna, Rachel Sin, Skinny Sweats and Valerie Dumaine.
It’s an absolute treasure trove, as you can see from a few of the favourite looks I’ve pulled from the site, all of which can be snagged with the knowledge that you're supporting local products.