What are we to think of this news? We generally associate The Shopping Channel with snuggies, bra-camis, toe socks and arm warmers (you can tell I haven’t watched it since 1995, right?), but it seems the station is turning over a new page: one that reads designer.
This week the Roger-owned The Shopping Channel announced luxury womenswear line Pink Tartan as the newest addition to its roster of brands. Worn by celebrities such as Charlize Theron, Gwyneth Paltrow and Lana Del Rey, Pink Tartan’s designs are updates to modern classics and offer simple yet strong pieces complemented by luxurious fabrics. But do they belong on The Shopping Channel?
To plug the launch on Sunday, March 30, Pink Tartan president Kimberley Newport-Mimran will debut her modernized classic designs and easy-wear, easy-wash collection on TSC. Having curated a selection from her lifestyle concept shop in Toronto’s Yorkville Avenue, she hopes to bring a little luxe into the homes of Canadian shoppers, beginning with closet must-haves like the black and navy legging pant, a tech pencil skirt, a figure-flattering striped dress, a cropped knit tee and a square-patterned wrap dress. The stylish collection – which you can preview at tsc.ca/pinktartan — ranges in price from the zipper tee for $95, to the knee-length floral trench for $395.
“My clothes are built with integrity and style, meant to live your life in and easily transition from day to night – what all women deserve,” says Newport-Mimran, before describing sexy as “what you don’t see” and claiming her products embody that attitude.
I, however, am skeptical. This new collaboration has a serious chance of devaluing the Pink Tartan brand, making it seem all too budget for the clientele they typically target. Is Kimberly making a shift into hubby Joe Mimram's (he of Joe Fresh fame) territory? It almost feels that way, but what do you think of the bold new move? Will you begin outfitting your closet in TSC essentials?
Images via Rogers/Handout