Nicholas Haywood Jewellery Concierge has tapped blogging duo Elle Ferguson and Tash Sefton of They All Hate Us for its latest NHJC and DJULA collections. It’s no wonder. Just one of the blog’s Instagram posts gets more attention than the jeweller’s entire account, and with the combined strength of the pair’s individual social media stats, the new campaign, “Where fashion meets fine jewellery,” has the potential to achieve some pretty big numbers.
The news came out via an unraveling of photos on Nicholas Haywood’s Instagram, respectively on Elle’s and Tash’s “personal” Instagrams, and of course, a behind-the-scenes photo package on their blog, telling their ever-growing They All Hate Us followers the news. “We especially loved these fine diamond pieces as they are not just beautifully delicate but extremely cool,” the girls wrote on their blog.
Not only do these girls have a highly popular blog that, for the most part, finds images on the Internet and republishes them into a “moodboard,” they’ve also got that minimalistic style thing in the bag. We’ll admit the fine jewellery was shown in a great light against Tash and Elle’s all-black outfits, comprised of leathers and lace.
The stunning beach backdrop and white flower bouquets topped it all off for the shoot by photographer Caroline McCredie, with all the pieces now available on Nicholas Haywood’s online store. If you’re confused on how to style these delicacies, just take a cue from the super-stylish fashion bloggers.