Jessica Alba’s Honest company has come under fire by unhappy customers who say the brand’s sunscreen option is sub-par. Several people took to social media to show off the painful-looking sunburns they got after using the product, with many mentioning they were only in the sun for a few minutes. A study done by NBC5 Chicago found that Honest’s sunscreen contains only 9.3 percent non-nano zinc oxide while other products contain 18 to 25 percent of the active ingredient. They wonder if the reduced amount of zinc oxide contributed to the issues customers were having. Honest changed its formula, which originally had 20 percent zinc oxide, earlier this year but claims to have added other components to make up for the reduced amounts.
“Protecting our loved ones and yours is the reason we founded @honest. As parents, it pains us to hear that anyone has had a negative experience with our Sunscreen. We develop and use Honest Sunscreen to protect our own children – Honor, Haven, Luke, Evie, and Poppy – at the park, in the pool, outside, every day. As with everything we do, we take sun protection seriously here at Honest.” I invite you to read the full message from @christopher_gav and I on our Honest Sunscreen Lotion here: http://honst.co/founders
Jessica Alba released a statement on the Honest website to address customer complaints and concerns about the product. She, along with co-founder Christopher Gavigan, assure the public that their sunscreen formula had passed SPF 30 testing and had been given high marks from the Environmental Working Group. They also mentioned that they had changed the formula from their original one to make it more water resistant.
But despite getting approval from outside entities, Honest says it is taking the complaints of customers seriously. “What matters most to us is your trust and confidence. We’re passionate about living up to your expectations as much as our own,” the team writes. “We’ve personally picked up the phone to speak with many of you who have called our customer service hotline. Our team is reaching out to everyone who has posted on social media to assure you that we’re committed to your safety and satisfaction.” Honest encourages more people to speak out if they have had an unsatisfactory experience with the sunscreen and promise to work on improving the product.