Jessica Alba’s Honest brand finds itself in a whole world of legal trouble after being slapped with a class action lawsuit asserting that the company’s claims of producing natural products are misleading. Honest was recently in the middle of a controversy over its sunscreen, which a few customers complained didn’t work properly. These same claims are being carried over into the lawsuit, along with assertations that some of Alba’s products have “synthetic” and “unnatural” ingredients.
Customer Jonathan D. Rubin is suing the brand for at least $5 million. According to WWD, Rubin claims that several Honest products, like the dish soap, diapers, surface cleaner and more “actually contain synthetic chemicals such as Methylisothiazolinone and Phenoxyethanol, both synthetic preservatives, Cocamidopropyl Betaine, a synthetic surfactant, and Sodium Polycrylate, a petrochemical-based additive.”
The Honest Company recently reached a $1.7 billion valuation but since then, it seems that Honest has been plagued with controversy.