In her designs, the ready-to-wear artist formerly known as Posh Spice follows the mantra of the musical group that brought her to fame (You know the one: “Girl power!”). Victoria Beckham’s pieces are cut to flatter and comfort. They’re chic yet wearable, alluring yet understated (hello, comfy flats and velvet separates). That said, they are damn expensive, which is why, when Becks revealed she’d be the latest designer to collaborate with Target on a limited-edition collection, we fell to our knees thanking the fashion gods.
“The timing just felt right,” Beckham told Business of Fashion. “I’ve made no secret of the fact that I wanted to put a collection out there for people who either can’t afford designer prices or don’t want to pay designer prices.”
The collection will hit Target’s racks and website, as well as Victoria Beckham’s online boutique (so as not to exclude international fans), beginning April 9. It’ll be available in stores until April 30 or until supplies run out. The retail giant’s designer collaborations usually have a shelf life of about a day (tops), so plan accordingly.
Inspired by silhouettes from the designer’s Victoria, Victoria Beckham line, the range includes over 200 pieces priced between — wait for it — $6 and $70. The majority of the apparel and accessories will ring in below $40. “It’s quite girly, fun, happy,” Victoria told BoF. “I’ve always said [the VVB collection] is the other side to my personality, it’s the other half of my suitcase. The fun side of me.” Expect rompers, easy-to-wear dresses and flirty tops in a spring-apropos palette: soft pastels, bright pops of color and feminine prints. Beyond that, your guess as to what the “fun” side of Victoria looks like is as good as ours. (We imagine it sounds like this.)
A photo posted by Victoria Beckham (@victoriabeckham) on
And because the only thing more ooh-and-ahh-worthy than a Victoria Beckham outfit is a mommy-and-me Victoria Beckham outfit, the mother of two used this opportunity to branch out into childrenswear. The pieces will be offered in sizes XS-3X for women and NB-XL for girls, toddlers and babies. “I was inspired to create the Victoria, Victoria Beckham line when I was pregnant with Harper, and since its launch, the category has evolved into an established lifestyle collection. With both the line and my daughter turning five, I felt it was the perfect time to extend into a more accessible price point and to celebrate both milestones by opening the range up to include childrenswear for the first time,” Vicky shared in a press release.
With this sure-to-crash-Target’s-website collaboration, Beckham follows in the footsteps of many high-fashion greats: Jean Paul Gaultier, Peter Pilotto, Rodarte, Stella McCartney, Joseph Altuzarra and Zac Posen, to name a few. “I can reach so many more women through working with Target,” Victoria explained. “It’s not just because of the price point but because of how many stores that they have, located all around America. These are women that I haven’t been able to reach out to in the past, and I always say that I want to empower women and make women look like the best versions of themselves. That shouldn’t be only people who can afford to spend a certain amount of money.”
Ladies, mark your calendars for April 9 and get ready to live your best life.