Marc Jacobs will be following-up his best-selling Daisy perfume (launched in 2007) with Lola. Slated to hit in the fall, Lola has been described as more sensual than Daisy. Jacobs noted — “where Daisy is more innocent and sweet, Lola is more sensual. The name conjures up a flirtatious, warm spirit. It was the first thing that came to my mind, and I was very insistent with Coty that this had to be the concept. It just felt natural in contrast to Daisy.”
Fragrance, which has become a big part of Jacobs business, is considered by the designer to be just as important as accessories, bags, and shoes. Not only does it help set a mood, he says, but it’s a luxury you can have no matter what your size or height or wallet. The designers added when that he is happy to keep offering more choices, “I know I like to rotate fragrances depending on my mood.”
Calice Becker of Givaudan and Ann Gottlieb helped Jacobs develop the perfume, which is said to open with pink peppercorn, pear d’anjou and ruby red grapefruit, have middle notes of fuchsia peony, rose and geranium, and bottom notes of vanilla, tonka bean and creamy musk. The Lola bottles will be, depending on their size, different. The 1.7-oz. bottle is described as tall and curvy while the 3.4-oz. bottle is characterized as wider and rounded.
Lola will launch at Bloomingdale’s and Marc Jacobs stores in the United States in August for a month-long exclusive. After this, in September, it will roll out to its remaining United States distributors which entails approximately 2,200 department and specialty store doors. In September Lola will also begin its worldwide distribution.
Karlie Kloss will appear in advertising ads (slated for September magazines), photographed by Juergen Teller.
Images courtesy of the Fashion Spot forums.