The beauty industry is busy. It seems like every few months a brand new version of an old standby is introduced that claims R&D departments have been hard at work reinventing the wheel. When it comes to mascara, it's enough to make a girl's head spin. Every "new and improved" bottle comes with sexy packaging and a renewed promise for out of this world lashes. What an advertisement won't tell you: much of your lash effect has to do with application technique; it's just as important as your choice of mascara. There are some tried and true tricks the pros use that get the most out of any mascara, whether it's Cover Girl or Chanel. That isn't to say having a few different mascaras on hand isn't helpful, but more on that in a minute. Here are nine ways to give good lash and make a lengthy impression.
Rather than squeezing your lashes into a curler and holding, gently pump the curler open and closed to maximize curl. Beauty pros everywhere agree that the Shu Uemura Curler is the best on the market and worth the price.
$20 at Shu Uemura.
Macara primer makes lashes look thicker and longer. Many of them have added benefits that promote lash strength and growth. Double bonus.
$ 18 at Sephora.
Translucent powder dusted over the eye area (and concealer) helps prevent smudging and flaking. You can even apply it in between coats with a clean eyelash comb to thicken the look of your lashes.
$32 at Sephora.
Speaking of eyelash combs, one of the best is from Tweezerman. Pull this through lashes in between mascara coats (while still wet) and your lashes will stay separated.
$9.50 at Folica.
Not just for blowing your nose. Removing excess mascara (especially from a brand new bottle) from the wand reduces clumping and gives you more control. Roll the brush between a tissue before you apply.
$16 at Amazon.
Applying different colors to your lashes can truly make your eyes pop. Blue and plum mascara complements eye color and makes whites extra noticeable. Black and brown on top and one coat of color on the bottom is where it's at. In general, keep your bottom lashes lightly coated. Too much and your eyes will have a "pulled down" effect.
$19 at Sephora.
A coat of waterproof mascara on top of non-waterproofed coats will be easier to remove. Always allow coats to dry in between application. Gently roll the wand from the base of your lashes up for the first coat. And wiggle it back and forth for the following coats.
$5.19 at Drugstore.com.