With a Unique collection, you come in expecting a gimmick. We've seen 101 Dalmatians and Cleopatra in the past two season alone, so imagine our surprise when the in-house design team from the high street favorite sent out a sophisticated, wearable, and covetable collection. The high-fashion branch of the brand isn't known for inducing awe amongst showgoers but as attendees filtered out of the Thames-facing venue, all you could hear was praise and future shopping lists. As this is the first collection under the direction of former British Vogue editor Kate Phelan, it should come as no surprise that there was a much more fashionable tone to the collection.
Notions of utilitarian dressing were reworked into strong, staple outerwear and well cut separates. Romodeled biker jackets were shown alongside flirty dresses and the whole collection looked like it could walk out onto the street without alteration. Quirky Topshop fans need not worry though, it wasn't all overcoats and trousers, the brand also showed silk velvet dungarees and cool camouflage florals. Topshop dictates a lot of the high street trends, especially in London, but for the first time in a while, that might not be a bad thing.