The bread-and-butter of our Pinterest experience lies in the independent, artistic souls that inhabit its virtual pages. But there's something to be said for all the companies that have jumped on the bandwagon. While Pinterest is a great way to promote merchandise, how do you skirt the line between overt self-promotion and general great pinning? By moderation! Yes, companies should pin their merch, but showing a general interest in the Pinterest community at large (by showing inspirational imagery, behind-the-scenes action) makes their page look less like a straight-up catalog, more like a conversation. So this week, we found 10 of our favorite e-commerce sites which also happen to be great at Pinterest—click through to see our choices!
2.5 million followers can't be wrong! The Nordstrom Pinterest page—which has boards covering everything from "fashion cats" to "nautical vibes"—is a winner.
Borrowing from the boys is one of our favorite pastimes, so you can bet we love dude-centric Pinterests too. Topman is a great masculine voice on an overwhelmingly feminine web service.
Elevating the company-pinning from mere merchandise, Shopbop also pins things that inspire, like promo images from cult 80s movies, and street style from various fashion weeks.
Sephora is everyone's favorite beauty candystore, and the Pinterest page is all about rad products, great nails, and beauty trends.
Turns out that cool-kid-prep is not just a way of dressing, but a lifestyle. The Steven Alan page is all about the clothes and the places one would go wearing it—travel destinations, dream homes, you get the picture.
The Bloomingdale's Pinterest team is tireless, with nearly 15,000 pins at press time. It'd be easier to ask what wasn't covered here than what is: everything from a dedicated Chanel board to coffee, pasta, and magazine covers—oh, and clothes. Tons of clothes!
If there's a trendy item you want to acquire for your closet, ASOS is a go-to. Their Pinterest page reflects that, with outstanding pins dedicated to trends (like "Eastern Opulance") as well as the requisite nail art and summer-focused boards.
Color abounds on the Nasty Gal Pinterest page, as does dedicated boards for art, self-promotion and shoes, natch.
What does the Moda Operandi lifestyle include? Why, just consult the Pinterest page. Black-and-white images of classic beauties, runway shows, and tasteful trend-chasing is the MO of MO.
Everyone's favorite accessible fashion emporium, Target, is also killer at Pinterest: there's a board dedicated solely to Halloween and three dedicated to getting in the spirit for autumn. We like!