Photoshop is a useful tool for adding the finishing touches on an image. But sometimes, advertisers get a little too, uh, enthusiastic with their retouching tools and they turn a nice picture into some freakish rendering of a person that doesn’t have actual human features or proportions. We don’t mind a little tweaking here and there, but sometimes the amount of airbrushing creates distorted images that skew our perspective of what beauty is and what people look like.
We’ve picked 10 of the worst ‘shopped ads we’ve ever seen. No matter how much we use the image-editing program, we’ll never get used to seeing human beings looking like this.
Kim Kardashian Gold Fragrance
Want to know what Kim's wax figure looks like without paying a trip to Madame Tussauds? This ad for the reality star's Gold fragrance should give you a pretty good idea.
Image: Kim Kardashian Gold
Joan Smalls for Gucci
Poor Joan. The already slender model was the victim of some seriously bad retouching skills in this 2012 Gucci ad. Peep her left leg in the image. It looks as if it was just added there by someone in post. We know Joan is slim, but the size of her right leg versus the size of her left is a clear indication that somebody got a little too overzealous with the Photoshop tools.
Demi Moore for Helena Rubinstein
Who is this woman in this Helena Rubinstein ad, and why is everyone calling her Demi? The actress' 2010 campaign was so airbrushed, that it completely changed her face, making her look like some kind of plastic doll as opposed to a real human woman.
Image: Helena Rubinstein
Beyoncé for L'Oréal
There was a ton of controversy around Beyoncé's 2008 ad for L'Oréal Féria hair color. The already fair singer's skin appears to have been lightened dramatically.
Kimora Lee for Baby Phat
It's pretty clear looking at Kimora's original ad for Baby Phat fragrance that she's Photoshopped her head onto a model's body. Turns out that model was Daria Werbowy. The image was taken from her March 2005 Vogue cover. With a few swipes of some handy tools, the retoucher was able to slightly change the shorts and the shoes in Kimora's ad.
Images: Baby Phat, Vogue Paris
Megan Fox for Giorgio Armani Regenessence
We're not sure why the folks at Armani felt it necessary to Photoshop Megan this much. The 2011 ad is so airbrushed, that it simply does not look like her. Also, save for those nostrils, it looks like her whole nose disappeared.
Image: Armani Beauty
Julianne Moore for Bulgari
For her 2010 Bulgari ads, Julianne was smoothed almost into nonrecognition. Where are her freckles? More importantly, she doesn't look like the beautiful 50-year-old she was. Just some alien, pore-less rendering.
Julia Roberts for Lancôme
Julia's ads for Lancôme were so Photoshopped, they were banned completely in the U.K. The Advertising Standards Authority ruled that they "could not conclude that the ad image accurately illustrated what effect the product could achieve, and that the image had not been exaggerated by digital post production techniques."
How was this ad even approved in the first place? Ralph Lauren caught a lot of flack for this impossibly thin rendering of model Filippa Hamilton back in 2009. I mean, her head is wider than her pelvis and her thighs are nearly as slender as her arms. That kind of thing doesn't happen in nature.
Image: Ralph Lauren
Zooey Deschanel for Rimmel London
Yeah, so the mystery woman in this 2011 Rimmel London ad is allegedly Zooey Deschanel. The makeup brand airbrushed themselves a new spokesmodel, making the actress shockingly unrecognizable.
Image: Rimmel London