News & Runway

Photoshop Fails: The Top 10 Most Over-Retouched Ads

Photoshop is a useful tool for adding the finishing touches on an image. But sometimes, advertisers get a little too, uh, enthusiastic with their retouching tools and they turn a nice picture into some freakish rendering of a person that doesn’t have actual human features or proportions. We don’t mind a little tweaking here and there, but sometimes the amount of airbrushing creates distorted images that skew our perspective of what beauty is and what people look like. 

We’ve picked 10 of the worst ‘shopped ads we’ve ever seen. No matter how much we use the image-editing program, we’ll never get used to seeing human beings looking like this.