Trendsetter: The Last Magazine

Like a first kiss, it gets more satisfying with each moment of simultaneous familiarity – the way the paper changes the mood of images seduces you – and the expectation that something new might be coming next. 

Of course, a first kiss can also be wonky, and I have certainly tossed aside many a magazine, after a third or fourth flip does nothing to raise my blood pressure.

The Last Magazine is masculine, and although it’s certainly created for an audience of both genders, he’s not right for everybody.  So let me dish about him.  He’s a hipster.  Like so many magazines that have been created in the last five years, he calls himself “an artistic platform for a new wave of talent” and, because he wants to stand out from the rest of ‘em, he adds that it’s “conceptual in both format and spirit.” 

Even though you’ve heard of some of the artists, certainly seen most of the models, and already have a wishlist of clothing from almost all of the  designers featured in The Last Magazine, it is a beautiful product, with photography and type you can melt into.

But, the more you dig in – when you read the articles and connect the dots between designers and their unfathomably beautiful pieces – the more he might bring out the best in you.

After all, you’re a beauty, and know a thing or two yourself.

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