Trendsetter: The Last Magazine

Opening a new magazine is, at times, like a first kiss.  You are there, the magazine is beside you on the sofa, or in your lap, or propped up on the pillow facing your nose.  And at some point – when the Contents page sends your heart aflutter, or Celine’s new ad campaign has got you redefining your moral center – the book grabs you. 

Like a first kiss, it gets more satisfying with each moment of simultaneous familiarity – the way the paper changes the mood of images seduces you – and the expectation that something new might be coming next. 

Of course, a first kiss can also be wonky, and I have certainly tossed aside many a magazine, after a third or fourth flip does nothing to raise my blood pressure.

The Last Magazine is masculine, and although it’s certainly created for an audience of both genders, he’s not right for everybody.  So let me dish about him.  He’s a hipster.  Like so many magazines that have been created in the last five years, he calls himself “an artistic platform for a new wave of talent” and, because he wants to stand out from the rest of ‘em, he adds that it’s “conceptual in both format and spirit.” 

Even though you’ve heard of some of the artists, certainly seen most of the models, and already have a wishlist of clothing from almost all of the  designers featured in The Last Magazine, it is a beautiful product, with photography and type you can melt into.

Published bi-annually, creators Magnus Berger and Tenzin Wild really do try to put sixth months of beauty into each issue.  This is their fourth issu,e and it’s dashing. El Perro Del Mar, my favorite Swede, is interviewed about her newest album. Alejandro Alcocer, also known as the entrepreneur who brought one of my favorite cafe’s, Brown, to the Lower East Side, talks about his latest endeavour. Camilla Akrans photographs Anja Rubik in her birthday suit.  The pictures are published with all due respect, gentlemanly indeed.

Shall we get to the fashion?  It’s outrageous.  A leather bodysuit by Sergio Zambon makes a case for staving off summer sunshine (almost), a Y-3 spread feels like sitting first row at the ballet, and Alexander Wang deconstructs the meaning of a t-shirt, the clothing item he’s become synonymous with, as well as letting us in on what we can expect from his newly launched menswear line.  

The Last Magazine is intimidating upon first read; after all, he’s unusually tall, elegantly dressed, and knows a thing or two about every corner of cool. 

But, the more you dig in – when you read the articles and connect the dots between designers and their unfathomably beautiful pieces – the more he might bring out the best in you.

After all, you’re a beauty, and know a thing or two yourself.