If your beauty goal is to go Gwen Stefani blonde or Gwyneth Paltrow sleek, you and your hair are in luck. There’s a new professional hair colour service available in salons across Canada that’s changing the way women treat their hair. Olaplex is a universal additive that prevents hair breakage and damage from otherwise harsh treatments that can wreak havoc on tresses, like colouring, lightening, relaxing and perming.
All hair colours and lighteners are formulated to break bonds in the hair in order to deposit the dye, so hair undergoes a form of trauma with every appointment, oftentimes leading to damage and breakage. Olaplex, formulated by two chemists, is created from a single ingredient chemistry, free of silicone and oil, that multiplies and rebuilds broken bonds in the hair during and after chemical services, making hair stronger than before. It’s been tested on virtually every type of hair, from Asian to African-American, and on both virgin and treated strands.
Click here for a list of salons that offer Olaplex.