These Are the 8 Hottest Beauty Product Trends of 2018

After testing hundreds upon hundreds of beauty products (including over 500 personally tried by yours truly), the winners have finally been selected for the 9th annualĀ TotalBeauty Awards. While we were selecting the winners in a series of (very long) meetings, a few beauty trends started to emerge. Products with jelly textures were popping up across the board, decadent coconut-scented products were everywhere and the whole holographic situation really hit the stratosphere. Read on to get the scoop on some of the hottest 2018 beauty product trends and our most-loved products.

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See all the winners from the 2018 TotalBeauty Awards