Perms are so 30 years ago, right? Not so fast. After years of pin-straight hair and laid-back beachy waves, 80s-style bouncy curls are making a comeback. Recently, everyone from Emma Stone and Olivia Munn to Lola Kirke and Jennifer Lopez has been heading to their stylists for some chemical curls. Los Angeles-based celebrity hairstylist Chad Wood puts it simply: “Perms are making a comeback because the 90s are so in right now and people want volume and texture in their locks.”
For the everyday gal, perms make a lot of sense. “People have less time and are looking for ways to cut down the amount of time they spend styling their hair,” says celebrity hairstylist Sunnie Brook. “Having that bit of body or texture to your hair can eliminate the need for a blow dryer or iron.”
Curious about the process? PRO Beauty Tools celebrity stylist Johnny Lavoy laid it out for us. “The process for a perm is putting in a rod of some kind to manipulate the shape of the hair then applying a solution to break down the hair bond to take shape of the rod,” he says. “Then you neutralize the hair to lock in that shape. The whole process can take hours.”
The curly semi-permanent style is not right for everyone. According to Modern Family hairstylist Jessica Elbaum, “Perms are good for lots of types of hair — mostly for hair that is not too damaged by color and straight hair textures.” It’s important to make sure your hair is in good condition at the beginning of the process to avoid further damage.
The pros — and celebs — have spoken. Perms are officially back and a great option for those with straight or limp hair, little time (and patience) and a need for a new style. Read on for some celebrity inspiration.
This article originally appeared on TotalBeauty.com