Launch Alerts! Soho Skin by Soho House & Frida Mom Pregnancy Skincare

It’s an exciting season for beauty snobs.

Frida Mom, the cult-favorite pregnancy and postpartum brand, just expanded into skincare and like everything else they make, it’s stellar. The new product assortment has products to soothe pregnancy discomforts like chafing and swelling while ensuring mom-to-be’s skin is nourished – which is the only thing we can do to help prevent stretch marks.

Made with natural ingredients like shea butter, grape seed, vitamin E, squalene and tapioca starch, Frida Mom’s new skincare line is pregnancy-safe and dermatologist-tested.

The new skincare line includes the following products:

Bump + Body In-Shower Lotion ($12.99) – An in-shower moisturizing balm-to-milk belly conditioner to nourish dry, stretched skin without the added post-shower rub down.
Stretch Prep Balm ($12.99) – A hydrating, mess-free gel to oil melt. Made with natural oils to soften belly and perineum skin to help prevent tearing and stretch marks.
No-Friction Stick ($12.99) – Between the swelling and sweating, there’s a lot of parts rubbing together during pregnancy. This balm protects skin from chafing and rubbing in a mess-free stick format for relief on-the-go.

Leg + Foot Swell Spray ($12.99) – A hydrating and cooling spray to soothe achy muscles and swollen feet. Designed with a 360 spray, it’ll be able to reach your toes even when you can’t.
Pregnancy Skincare Set ($49.99) – An all-in-one kit with all the nutrient-rich essentials to nourish stretched skin, prevent rubbing and cool swollen feet.

Switching gears to a another cult favorite… Members-only club Soho House recently announced the launch of Soho Skin. You might already know their popular Cowshed range, which is inspired by the spas at Soho House. Their new line includes “a core range of hard-working, genderless skincare essentials with a science-backed approach grounded in efficacy and efficiency.”