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Kaia Gerber (Unsurprisingly) Becomes a Saint Laurent Campaign Girl for Fall 2018

Kaia Gerber’s modeling portfolio doesn’t rival mom Cindy Crawford’s just yet but the 16-year-old is undeniably putting the effort in as she continues to be embraced by the industry. Should we at all be surprised to see Kaia now score a Saint Laurent campaign? After all, she has walked the past two shows and wore one of Anthony Vaccarello’s designs when she landed the cover of Vogue Paris back in February. Kaia’s relationship with the iconic French fashion house is now solidified as Vaccarello makes the Los Angeles native the face of the Fall 2018 collection, photographed by David Sims.

Saint Laurent Fall 2018 : Kaia Gerber by David Sims


The campaign generated a whole host of mixed feedback from our forum members. “The industry seems hell bent on making this nepotism model a star! Sure, with some of her work she delivers, but for the most part, she looks criminally juvenile. Vaccarello’s campaigns never do his collections any favors. I’m not a fan of the B&W direction. Thought we’d leave that sort of thing behind when Hedi [Slimane] left,” commented Benn98.

“Lol, what sellouts. So juvenile,” laughed HeatherAnne.

“That head wrap is a big no for me,” kenndale pointed out.

In agreement over how questionable the styling looked was forum member Nomar. “It’s okay but the styling just ruins it,” he said.

“She looks like a Gossip Girl character but I’m sort of digging it,” confessed Elite13.

“It’s not groundbreaking or new but I’m digging it. What can I say, I’m a sucker for Vaccarello,” lelaid voiced.

YohjiAddict ultimately like what he saw too, writing, “I love her in this, she does seem to be getting better which comes as a relief knowing she isn’t going anywhere soon.”

See more from the campaign and share your thoughts here.