Zara has been in our good graces since 2017 after tapping legendary photographer Steven Meisel to capture its advertising campaigns. Season after season, our forum members have nothing but praise for Meisel’s contributions to the Spanish retailer’s campaigns. And Spring 2020 is no different. Back for a seventh time, Meisel captures Abby Champion, Julia Nobis, Lexi Boling, Mona Tougaard, Ning Jinyi and Sacha Quenby (each styled by Karl Templer) for the series of romantic black and white images under the creative direction of Fabien Baron.
The brand’s latest campaign was a big hit on our forums. “Absolutely insane,” declared helmutnotdead in admiration.
“Absolute perfection! It’s embarrassing that Zara can beat each and every high end label season after season with their Meisel campaigns. Dior who? Chanel who? Givenchy who? This ended up being my favorite campaign of this season,” proclaimed aracic.
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“Zara is the most luxurious brand out there,” dontbeadrag chimed in.
“Sooooo gorgeous. Love the group shots especially. Thank God for Zara LOL,” added bluestar.
“A gorgeous campaign… Meisel is an absolute genius because once again everything featured looks far more expensive than it actually is. Zara struck gold with Meisel and everyone else included here and long may the partnership continue,” raved vogue28.
Check out the Spring 2020 advertising campaign in full here.