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Joe Fresh Launches Online Shopping: Favourite Fall Picks

Welcome to the 21st century Joe Fresh! Pull up a seat, order yourself a drink, because we’re more than happy to welcome you to the Internet age of e-commerce. Yes, after years of rumours and complaints, Canada’s biggest clothing brand has finally launched online shopping.

Until now, the cheap and cheerful clothing baby of Joe Mimran has only been available at Loblaws, or some of the few stand-alone stores in city centres. For those of us who don’t live near one, that meant we could never take advantage of their $12 tees or $19 cords… until now.

As of this week you can now buy all your fast fashion at, which will wrap your buys in neat packing paper and ship it to your home at your convenience. All I can say is that it’s about time, but before I skip off to buy a rainbow of their $69 cashmere sweaters, here are a few more favourite fall picks from the newly launched site to commemorate Joe Fresh's use of their grey matter (geddit?).


Joe Fresh Ankle Zip Cord Jean, $29; Light Grey Silk Shirt, $49; Suede Animal Print Belt, $19; Laced Wedge Bootie, $69; and Graphic Bulldog Sweater, $29