The Kardashian-Jenner family has become a media phenomenon thanks in huge part to the managerial savviness of the family matriarch, Kris Jenner. Jenner has managed her ex-husband Bruce and six biological children into tremendous success, and though one can argue that the clan itself has become in many ways unseemingly overexposed, in a way, that’s what the Kardashian-Jenner brand is all about.
The New York Times just published a fascinating profile of Kris Jenner, outlining how she made the entire media and cultural frenzy over her family possible. To maintain that, it’s important that the moves the family members make are documented, edited and broadcasted for our consumption. “All the family has to do to be successful is to opt in to the very public experience of living,” Graeme Mitchell writes. “They have to share their secrets, broadcast their doctor’s appointments, admit that their whim of a marriage was a terrible idea, ugly-cry when they remember their father, let the cameras roll as they emote jealousy or anger or confusion or humiliation. If they do all this, the family business thrives.”
Part of that thriving business also includes the several endorsements, product lines and deals. It seems with all the promotions the Kardashian-Jenners do – be it for hair extensions, mobile apps, clothing lines, hair and beauty ranges – the family is simply looking to have a foothold in absolutely everything.
But Jenner says that the ubiquity of her family and her work helping them get their names out there has more to do with her brood’s hardworking nature, as opposed to a lust for money. “It doesn’t mean that we’re always looking for more or that we’re greedy,” she said. “There’s a lot of people that have great ideas and dreams and whatnot, but unless you’re willing to work really, really hard, and work for what you want, it’s never going to happen. And that’s what’s so great about the girls. It’s all about their work ethic.”