Lulu Kennedy, Fashion East founder and the brains behind her very own label Lulu & Co, is now lending a fashionable hand to the high street by teaming up with M&S to launch a capsule clothing collection called Indigo. As the suede skirt frenzy dies down, it’s another clear sign that M&S is increasingly trying to up its fashion credentials and win back a few old customers. That’s, of course, in addition to new stylish fans Alexa Chung and Olivia Palermo, who were both spotted in M&S purse-friendly pieces at Fashion Week, causing waiting lists to ensue.
It may be Lulu’s first collaboration with M&S, but she’s no stranger to working with the brand as she recently starred alongside the likes of Rita Ora and Annie Lennox in its 2014 Leading Ladies campaign.
Inspired by Lulu’s travels with a particular nod toward her Mexican adventures, the capsule collection looks to achieve a holiday feel, but with a broader appeal as the pieces aim to fit into your general wardrobe. Sure, you can expect vacation-perfect maxi dresses and European-feeling scarves, but you can also find a denim staple or two that the core M&S customer craves.
Destined for a holiday wardrobe or not, there are definitely a few pieces to be added to your summer wishlist and you can view the full collection here.