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It’s Happening: Kylie Jenner Is Opening Up a Kylie Cosmetics Store

In the biggest Lip Kit news to rock the Internet since, oh, last week (her Smurf- Americana-inspired matte blues go on sale today), Kylie Jenner just announced (via Snapchat, as with all else) that her eponymous cosmetics brand is about to get its own brick-and-mortar location. Unless the reality star hopped on a plane and somehow resisted the urge to document herself while doing so, her beauty empire’s flagship location looks to be California.

“Looking for Kylie Cosmetics stores right now,” Kylie revealed in a snap, panning around a deserted retail space. “Makeup store’s about to be lit!” she proclaimed in the next segment.

Needless to say, the Twittersphere lit up with excitement seconds after the snap debuted. (Hooray for the chance to save $8.95 on shipping and try out shades before hurriedly purchasing!) We hope this means we can expect product diversification in the very near future — hey, she did list “expanding her makeup line” as one of her 2016 resolutions — and perhaps a KUWTK spinoff to track East Coast store openings. Kylie and Krew Take New York, anyone?

Also, we’d advise heavy security on the day of the store opening because if her frenzied restocks are any indication, Ky’s got a Walmart-on-Black-Friday situation on her hands.

[ via Mic ]