Fashion News



This week, on Bastille Day, famed French fashion house Longchamp celebrated their 60th anniversary on the roof deck of their spectacular 9,830-square-foot Soho Boutique — La Maison Unique Longchamp (designed by Thomas Heatherwick and located on 132 Spring Street, New York).


Prior to the Manhattan celebration, Longchamp, which began as a pipe and tobacco company in the ‘40s and remains a family-operated business, celebrated its anniversary with a Paris bash and the introduction of two limited-edition collections.


Belgian artist Jean-Luc Moerman designed a 60-piece collection with his signature loops and scribbles. The original silk-screened bags were sold for $6,500 each, but reproductions have also been produced. Further, the Bastille Day Soho celebration and the July 2nd anniversary fete at the L’Elysée Montmartre in Paris both featured an art installation by Moerman produced in Collaboration with Deitch Projects


Longchamp president (and son of the founder), Phillipe Cassegrain has said that Longchamp has a long history of collaborating with artists (British artist Tracy Emin designed a limited edition Longchamp bag in 2004), and that with Moerman, the French luxury brand tried to make the project more than the mere slapping of a print on any bag.  Instead, these handbags are works of art.

One of Moerman’s art installations at the Longchamp Soho event
Longchamp has also re-issued its classic LM bags and are shooting another ad campaign with Kate Moss.


Handbags from the re-issued LM line on display at the Longchamp Soho event


Some of Moerman’s Longchamp handbags on display at the Longchamp Soho event


Photos courtesy of the Fashion Spot forums and Sharon Feiereisen.