Fashion News


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The new Spring ’09 Louis Vuitton campaign is going to be shot by Steven Meisel, according to reports from WWD and, with Madonna the main star. That is going to end a nearly seven year run with Mert & Marcus photographing the campaigns from mainline to cruise collections. Before them, Patrick Demarchelier and Inez & Vinoodh had done the job.

I have to admit that I will miss Mert & Marcu’s crazy colours and photoshopping for LV. Their photography style suits the Louis Vuitton aesthetic really well— bright, bold and luxurious. I also noticed that most of their campaigns involve the models or celebrities lying down with a bag (of course!) and their Fall ads are mostly shot in studio while Spring ads are set outdoors. Fall ads are darker, while Spring ads adopt a slightly lighter tone.

Here is a retrospective of the past Mert & Marcus for Louis Vuitton campaigns. Enjoy!

Spring ’02


Fall ’02


Fall ’03


Spring ’04


Fall ’04



Spring ’05


Fall ’05


Spring ’06


Fall ’06


Spring ’07


Fall ’07


Spring ’08


Fall ’08


The last Vuitton campaign by M&M— Cruise ’09


The duo who brought you all those campaigns:


And now Meisel is taking over. According to reports, he just shot in LA.