Started by Gianni Versace back 1989 the lower priced Versace label — Versus — is making a comeback in Milan after being but on hold four years ago so that Versace could focus on their main line.
A capsule collection of Versus accessories will be on display in Milan on March 1st during Milan Fashion Week as the Versus brand is now focused on accessories, eyewear (licensed to Luxottica), and fragrances (licensed to Euroitalia). Versus apparel will return with the women’s Spring 2010 collection with Donatella Versace at the helm.
Despite the tough economic climate, sales are being forecasted at around $893 million by 2015 and there are plans to open 20 Versus stores over the next two years.
Images courtesy of the Fashion Spot forums.