Some houses used backstage photos or runway images for their ad campaigns to cut down costs, and now Hussein Chalayan had jumped on the bandwagon. Amy Troost has photographed his Fall ’09 campaign, which looks like backstage photos of the show. But to make the campaign unique, sketches and inspirations of the collection were added – mainly focused on earthy textures such as soil, wood and concrete. I particularly like the messy sketches juxtaposed with the model’s composed faces. Lekeliene’s shot is my favourite.
Looks that were used: